Vice's Prostate Cancer Awareness

For Prostate Awareness Month, we wanted to show how easy it is to get a prostate exam. So we created a skip ad for Vice Media that no one wanted to skip, by placing a "Skip Ad" button on a guy's naked bottom that simulated an exam. When a user wanted to skip the ad, they had to finger the guy's... yeah... That's why they usually stuck out to the rest of the message, that told how important it is to get an exam.