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Timberland Brand Positioning and Communication Strategy

Brand positioning, content strategy and innovation ideation (digital and physical products, retail experiences, and community building platforms) for Timberland. We developed the concept of the Modern Trail and then worked to define what the Modern Trail is and what Timberland's role in this world could be. We wrote manifestoes, tested campaign directions, created brand and strategic guidelines and laid the foundation for the coming years of Timberland messaging and communications.

Project Roles
Creative Director
Company
Co:Collective
Skills
Art Direction, Content, Copywriting, Creative Direction, Lifestyle, Management of Teams 1-10, Strategy
Media
Advertising, Brand Guidelines, Manifestos, Mood Boards, Presentations
Project Industries
Fashion, Lifestyle
Timberland Brand Positioning and Communication Strategy
Timberland Brand Positioning and Communication Strategy
Timberland Brand Positioning and Communication Strategy
Timberland Brand Positioning and Communication Strategy
Timberland Brand Positioning and Communication Strategy
Timberland Brand Positioning and Communication Strategy
Timberland Brand Positioning and Communication Strategy
Collaborators