Timberland Brand Positioning and Communication Strategy
Brand positioning, content strategy and innovation ideation (digital and physical products, retail experiences, and community building platforms) for Timberland.
We developed the concept of the Modern Trail and then worked to define what the Modern Trail is and what Timberland's role in this world could be.
We wrote manifestoes, tested campaign directions, created brand and strategic guidelines and laid the foundation for the coming years of Timberland messaging and communications.
- Project Roles
- Creative Director
- Art Direction, Content, Copywriting, Creative Direction, Lifestyle, Management of Teams 1-10, Strategy
- Advertising, Brand Guidelines, Manifestos, Mood Boards, Presentations
- Project Industries
- Fashion, Lifestyle