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Drinks.com

Drinks.com was a retailer offering beer, wine and spirits with the standard internet promise: price, selection and convenience. But they also offered expert advice. And focus groups - held in the form of cocktail parties - told us that this was what customers were looking for most. That single malts and French reds felt like a club they didn't belong to, or a language they didn't speak. This campaign was awarded a Gold One Show Pencil, and inclusion in CA's Advertising Annual and the British D&AD Annual.

Project Roles
Art Director
Company
Drinks.com
Skills
Art Direction, Conceptual, Creative Direction
Media
Advertising
Project Industries
Beverage
Drinks.com
Drinks.com
Drinks.com