A redesign of home and portable hard drives from Western Digital. The My Book is a modern, singular design. The drive has clean lines and a minimal black color palette. While the My Passport drives are multi-colored and detailed. Each piece has different tones...one dramatic and cool while other is poppy with dynamic movements. We were tasked to create two pieces for social media...bringing a fun, graphic sensibility to the launch.
- Project Roles
- Creative Director, Director
- Los York
- 3D, Cinema 4D, Cinematography, Creative Direction, Design
- 360° Video, 3D Animations
- Project Industries
- Advertising, Entertainment, Media