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What the Truck!

What the Truck! is a food truck, owned an operated by a brewery in San Luis Obispo, California. Obviously a play on words, the goal was to make something that would stand out among the plethora of other food trucks in the area. Initial research showed trucks in the area to be generally "upscale" looking or plain— and the "in your face" type of design was not well represented. We set out to remedy that, using bold graphics, patterns, and colors that scientifically make you hungry.

Project Roles
Art Director, Artist, Creative Director, Illustrator
Company
What The Truck
Skills
Adobe Illustrator, Adobe Photoshop, Humor
Media
Environmental Design
Project Industries
Retail
What the Truck!
What the Truck!
What the Truck!
What the Truck!
What the Truck!