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XOLAIR "Facing CIU" YouTube Channel

CIU (chronic idiopathic urticaria) or chronic hives with no known cause is hard to talk about. It’s embarrassing, painful and of course itchy – every day for years on end. Our YouTube channel gave CIU patients a place to go to hear from others like them and recognize that they are truly not alone. Plus, XOLAIR became the first black box drug to have a YouTube channel.

Project Roles
Copywriter, Creative Director
Geometry Global
Copywriting, Creative Direction
Products - Digital
Project Industries
XOLAIR "Facing CIU" YouTube Channel