XOLAIR "Facing CIU" YouTube Channel
CIU (chronic idiopathic urticaria) or chronic hives with no known cause is hard to talk about. It’s embarrassing, painful and of course itchy – every day for years on end. Our YouTube channel gave CIU patients a place to go to hear from others like them and recognize that they are truly not alone. Plus, XOLAIR became the first black box drug to have a YouTube channel.
- Project Roles
- Copywriter, Creative Director
- Geometry Global
- Copywriting, Creative Direction
- Products - Digital
- Project Industries