P.O.M. Eyewear and Rimfly commercials

This project was assigned by one client to make two new businesses which were two new monthly subscription boxes, one for reading glasses and one for sunglasses. Each business was operated independently from each other, consisting of separate brands, videos, websites, and promotions. Hired as part of a full service team from idea conception, the video strategy was a key component to the full spectrum of the project. The videos were conceived, scripted, produced, and edited by myself. Part of the producing process was scouting locations, casting actors, hiring a production team and being the on-set producer during the shoot. The videos served as digital/social promotions to support the launch of the brands.