Nickelodeon's Slime Cup

I was tasked to be the sole editor and co-producer for this project for Nickelodeon. It was a multi-platform experience where the network's most popular animated characters and live action stars teamed up for televised competitions with the goal of collecting slime for their team. This 14-week expedition was designed to invite kids to join a team, engage in web-based activities, follow the progress of their team, as well as urge them to get off the couch and be active with the objective of collecting the most slime and winning the Slime Cup!

This campaign was localized in 14 different languages in dozens of countries. The project underwent five phases with a total of 154 total deliverables including promos, segments promoting and showcasing the challenges, a sizzle, a BTS reel, and digital spots.

The campaign was so well received that not only did it receive a Silver PromaxBDA award for Global Excellence for Children's Program Campaign Using MultiMedia, but also started an annual Nickelodeon Slime Cup event.