VW Think Blue

Think Blue is the sector of Volkswagen dedicated to sustainability, with different approaches it is committed to the search for more sustainable means of transport. We developed the concept of a book where each chapter is dedicated to the different efforts of VW towards sustainability, whilst narrating through one channel the versatility of the brand. Following the book as the main concept we then developed individual video ads and printed ads for each product of Think Blue. Golf TDI, Golf TGI, Jetta Hybrid, Passat Bluemotion, Polo Blue Gt, e-up and eco-Up.

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