VW New Beetle Cabrio campaign

We created the concept ‘As Sun As Possible’ to emphasize the relationship between the convertible car and the search for the sun. From this
idea we developed a multi-subject print campaign. The campaign was supported on the digital medias by a tour to six destinations where six “SunSeekers”, of which photographers, surfers, bloggers , presenters, web developers travel in search of the sun and the emotions associated with it.
The first destination was OHAU, Hawaii.

Made X 515 Blackboardberlin