Toyo tires rebrand + Social

Using simple visual metaphors, we rebranded Toyo from the ground up with the launch of the new Open Country ATII tire and the high-performance Proxes tire. Additionally, we offered up a fun way to help spread the word about the launch of the super-smooth riding Versado tire with our "Smooth It Over" social initiative. By providing our mostly female consumers with fun e-cards they could send to one another to smooth over virtually any social situation, they were automatically entered to win a bunch of good stuff for their car and home. It was successful because we found an engaging easy way to enhance what they were already doing.