The Tribeca ReActor

I acted as copywriter and art director on The Tribeca ReActor, which was created to promote the Tribeca Film Festival. It's the first ever automated acting judge. The ReActor traveled the city for two weeks before the festival, judging people's performance as they acted famous movie lines. Using face, voice and movement recognition, it scored them and high scores won festival tickets. All contestants were emailed a video of them acting in the scene.

The project won three Cannes Lions, an LIA award, and a Lisbon International award.