SXSW 2016 Capital One Super Sponsor Experience
For the second year in a row, Capital One was a super sponsor for SXSW 2016. Our goal this year was to give SXSW event goers something they'd never expect coming from a bank—and we did just that. Capital One had two locations – the renowned Antone's music venue and historic Graeber House on 6th street – delivering unique experiences through activations, live concert events and inspiring speakers sessions from celebrities like Common (nicest guy ever) and Anthony Bourdain.
There were tons of moving parts to this 8 months-in-the-making project, but here are a few key findings that were pretty great: 151,000 social engagements, 23.8 million social media impressions and coverage in 200+ news articles.
- Project Roles
- Capital One
- Conceptual, Copywriting
- Project Industries
- Advertising, Finance, Music, Technology