TALK ABOUT JEWELRY WITHOUT SHOWING THEM.
Gioielleria Rossano is one of the oldest and prestigious jewelry in Avellino, a province of southern Italy. Its historic boutique in Corso Vittorio Emanuele was established in 1881, and continues to be visited by several generations living in Avellino to the extent that they are considered an asset to the fabric of the city, and an important part of its modern history.
Inspired by the idea that jewellery accompanies the most important moments of the life of the wearer, the concept revolves around some of these moments.
The emotions and memories connected to the stories published on the website, thanks to an empathetic mechanism, aim to arouse involvement in users, increasing increasing the degree of attention and predisposition to be amazed by the products.
Anyone then has the opportunity to add the story of their special moment by using the hashtag #MyBeautifulMoment on their photos posted on Facebook, Instagram and Twitter.
- Project Roles
- Art Director, Creative Director
- Art Direction, Creative Direction, Design
- Advertising, Visual Designs
- Project Industries