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BMW Super Bowl - "Newfangled Idea"
"Newfangled Idea" premiered on the Today Show six days prior to the Super Bowl and garnered over 10 million YouTube views before kickoff. So if you’ve seen it already, skip to 1:20 and watch how we supported the spot with a hidden car giveaway and additional social efforts.
- Project Roles
- Copywriter
- Company
- KBS
- Skills
- Copywriting
- Media
- Advertising
- Project Industries
- Advertising, Automotive
