Alaska Communications / What's Your Alaskaness?

Who's says B2B can't be fun and effective? In an effort to garner small business leads for telecom company, Alaska Communications, we created a campaign that playfully challenged Alaskan business owners with a rewarding test called: What's your Alaskaness? In case you're not from Alaska, "Alaskaness" is a term Alaskans use to describe anything quirky that's unique to the Alaskan experience, kind of like a badge of honor. Alaska Communications got leads. Businesses got free t-shirts, new business packets– with many finding a new telecom partner, as well. A win-win all around.