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Jergens: You're More Than Just A Pretty Face
When it comes to beauty, your hair and face get all the love. But what about the other 90% of your body? In Jergens' first masterbrand campaign, we used Leslie Mann to remind women that they’re more than just a pretty face. Upon launch, sales were up across the brand for the first time in Jergens’ history. That's right, we made history.
- Project Roles
- Copywriter, Creative Director
- Company
- Arnold Worldwide
- Skills
- Comedy, Copywriting, Creative Direction
- Media
- Advertising, Branded Content, Commercials - Broadcast, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Beauty, Packaged Goods
