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Pepsi #LiveForNow Summer Campaign

In a campaign to express what it means to live life to the fullest, Pepsi approached me to share the story through design. I felt the mission was best expressed by sharing content (hashtag) and sharing love (heart; seen across social media). I began pairing the elements and settled on a simple concept that captured the essence of Pepsi’s branding. Under the art direction of Nicola Formichetti of Diesel and others, the design was designated for use on a line of cans released last summer. It was an exciting project and, according to Pepsi, a successful campaign. They have since adopted elements from my work in other marketing campaigns, such as their 'Uncle Drew' series.

Project Roles
Designer, Photographer
Adobe Illustrator, Design, Social, Social Media Strategy
Advertising, Branded Content, Packaging, Social Media Content, Visual Designs
Project Industries
Advertising, Beverage, Entertainment, Lifestyle
Pepsi #LiveForNow Summer Campaign
Pepsi #LiveForNow Summer Campaign
Pepsi #LiveForNow Summer Campaign