For almost a year, I was the AD/CD lead on the award-winning HP e-marketing campaign. Some highlights: transitioning the template design to a responsive email capability. Having over 30% open rate on many emails. Amazing Black Friday and Cyber Monday numbers. Increasing click-rates. Mmm. Yummy yummy high click-thru rates.
- Project Roles
- Art Director, Creative Director, Designer
- Adobe Photoshop, Art Direction, Conceptual, Content, Creative Direction, E-Commerce, Integrated, Mobile
- Advertising, E-commerce Platforms
- Project Industries