Although the largest shipping company globally, DHL was a challenger brand in the U,S, and tried to enter into the American market in a big away with it's "Customer Service is Back in Shipping" mantra. This campaign featured TV, Print, OOH and other contextual placements.
Print executions emphasized DHL's strongest asset - delivering packages to places that need an extra level of expertise. After all, if you can face bullets, juntas and vicious wild animals, delivering packages in the U.S. should be easy. I was the Art Director on this campaign.
- Project Roles
- Art Director
- Art Direction, Conceptual, Design
- Advertising, Commercials - Broadcast, Magazines, Posters
- Project Industries