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ASICS / Global Campaign
Asics was named after the Latin phrase, Anima Sana In Corpore Sano, meaning, a sound mind in a sound body. We brought that idea to life, showing how sports cleanse and rejuvenate the mind and body for people all over the world.
- Project Roles
- Copywriter, Creative Director
- Company
- ASICS
- Skills
- Conceptual, Copywriting, Creative Direction, Print, TV
- Media
- Advertising, Brand Films, Commercials - Broadcast
- Project Industries
- Advertising, Sports
