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Cedar Fair Brand Campaign

Cedar Fair has 11 theme parks in its family. Each one packed with roller-coasters that reduce people to whimpering cowards stuck in the fetal position. But the most screaming that was going on was in the category advertising. Everyone wanted to be the "awesome value" brand. We got them to step away from screaming prices and found an emotional space to live–that being scared out of our wits, brings us close together.

Project Roles
Copywriter
Company
Cramer-Krasselt
Skills
Comedy, Commercial, Conceptual, Content, Copywriting, Digital, Filmmaking, Mixed Media
Media
Advertising, Commercials - Broadcast
Project Industries
Entertainment
Cedar Fair Brand Campaign