AT&T Strongest of the Strong

To announce their sponsorship of College Football, AT&T brought together the strongest players of the game to compete for a seat on Bo Jackson's couch to watch the Playoffs. As the competition ran on TV and Social, a microsite updated standings and offered deeper content to get in on the action. Reactionary GIFs proliferated Twitter during the season's biggest games.

Once the winners were announced (Jerry Rice, Emmitt Smith and Steve Young), a Snapchat campaign ran on ESPN Discover and in Live stories to document the ruckus at Bo's house.