Since 2012, I have worked with Puma to define and execute an integrated brand, commerce and technology strategy for their global eCommerce business. I've lead engagements that include international launches of brand new digital businesses in Russia and China, redesigning & replatforming the US and EU digital flagship sites, integrated marketing, campaigns and content, exclusive product drops for BAPE and Rihanna, launching custom Arsenal jerseys and helping bring to life a new iteration of the Puma brand under the "Forever Faster" brand platform.
- Project Roles
- Creative Director
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, After Effects, Art Direction, Axure, Content, Creative Direction, Design, E-Commerce, Keynote, Low / High Fidelity Prototyping, PowerPoint, Strategy
- E-commerce Platforms, Microsites, UI Design, UX Designs, Visual Designs, Websites
- Project Industries
- Lifestyle, Retail, Sports