Minimalist Motion Graphic Series

The pitch process for this series was unique because the storyboards were just vectored lines and shapes. I had to present to a large group of business people (who aren't used to seeing storyboards) so I incorporated a lot sound effects and even performed some of the motion myself to keep them engaged. They loved it and wanted the same showmanship every time I had a new storyboard for them!

The 8 videos covered different types of insurance coverages using only geometric shapes and the brand colors: red, white, black and grays.

I also directed the sound designer.

(work done at the STUDIO NYC)

Project Roles
Art Director, Designer, Creative Director
Company
Travelers
Skills
Art Direction, Creative Direction, Motion, Adobe InDesign, Design, Adobe Illustrator
Media
Motion Graphics
Minimalist Motion Graphic Series
Support