Scholastic has more than a hundred sub-brands and divisions, most of them operate under different names. This resulted in a very confusing online experience. Scholastic needed a partner that could simplify their ecosystem and relaunch their digital platforms. Code and Theory was hired and three streams of work were identified: Scholastic Content, eCommerce and kids. During the strategy phase I led the UX research for all streams. In later stages I focused on the content site while overseeing the other streams of work to ensure consistency.
- Project Roles
- UX/IA Designer
- Design Pattern Research, Interaction, User Behavior Research
- Web Apps
- Project Industries