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Scholastic

Scholastic has more than a hundred sub-brands and divisions, most of them operate under different names. This resulted in a very confusing online experience. Scholastic needed a partner that could simplify their ecosystem and relaunch their digital platforms. Code and Theory was hired and three streams of work were identified: Scholastic Content, eCommerce and kids. During the strategy phase I led the UX research for all streams. In later stages I focused on the content site while overseeing the other streams of work to ensure consistency.

Project Roles
UX/IA Designer
Company
Scholastic
Skills
Design Pattern Research, Interaction, User Behavior Research
Media
Web Apps
Project Industries
Media
Scholastic
Scholastic
Scholastic
Scholastic
Scholastic
Scholastic
Scholastic
Scholastic
Scholastic