Wishes for Baby

When you become a parent, you want everything for your child, included all the hopes, dreams, and warm wishes. On January 1, we kicked off the story of wishes for baby. A video shot in 7 different locations throughout the world in collaboration with Weber-Shandwick.

In a global effort through all social channels, the conversation started each week with a wish statement. We ask Fisher-Price followers and parents to tell us their wishes for baby. In response, parents and Fisher-Price followers from Chicago to Japan shared their wishes. As a reward for sharing their heart felt and humorous wishes, we collaborated with artist Adele Enersen to create responsive posts in return.

During the 6 week effort, using Pinterest mapping we tracked all the different places where wishes came from. We discovered that people had trending wishes: i.e. many wishes from France wanted their babies to enjoy music, wishes from UK wanted babies to feel loved. It's a wonderful time to find a common joy. Happy New Year, Baby!