Fisher-Price: Best Possible Start

Fisher-Price wanted to kick off their Best Possible Start Registry Sweepstakes. The sweeps gifted one lucky winner with $25,000 worth in baby goods and a dream nursery decorated by Project Nursery.

It was our idea to seek first time expectant parents making decisions for the baby's nursery. We found an expectant father–right in the agency. The funny thing was, he had been a former Manny (more experienced with babies than his wife.) As the two of them picked out different things, we invited fans to help decide. When fans voted, they could enter a sweepstakes to win a Dream Nursery of their own. The audience conversations took on a life of their own. The nursery turned out beautifully.