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Newfangled Idea

The all-electric BMW i3 is built with carbon fiber in a wind-powered factory. And like any groundbreaking innovation, it takes a little getting used to. To illustrate this, we leveraged a Today show clip from 1994, when no one new how big the Internet would be. Not even hosts Bryant Gumbel and Katie Couric. 21 years later, we see them in the BMW i3—another new big idea—which leaves them scratching their heads again. As for my role, I came up with the idea and wrote the spot. I also served as co-creative director on the project.

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction
Commercials - Broadcast
Project Industries
Newfangled Idea
Newfangled Idea
Newfangled Idea