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A Taste Of Home
New York City has the largest population of Dominican people outside of the Dominican Republic. JetBlue was now offering a direct flights from JFK to Santo Domingo and they wanted to activate the Dominican audience with a reminder of the importance and value of going home to visit family. The way to anyone's heart is through their stomach so we invited people for a night of Dominican culture and food for what they thought was a documentary film production. Little did they know, there was much more involved than just a meal.
- Project Roles
- Art Director, Creative Director, Designer, Editor (Brand/Content)
- Company
- JetBlue Airways
- Skills
- Art Direction, Conceptual, Copywriting, Design
- Media
- Viral Films
- Project Industries
- Advertising, Travel/Tourism
