Feel Your World
The M-Connect series of footwear and clothing from Merrell is based on minimalism to allow people to connect to their world better. This idea came out of barefoot running which is not actually barefoot, but shoes that use minimal outsole padding. This allows the runner to use a wider range of muscles which builds a stronger core and reduces injuries. This is the cornerstone of Merrell's "Outside Athletic" brand positioning.
- Project Roles
- Art Director, Creative Director, Designer
- 2D, Conceptual, Editing
- Advertising, Viral Films, Visual Designs, Websites
- Project Industries
- Lifestyle, Retail, Sports