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Showtime's Dexter Alternate Reality Game - ARG

Agency: Modernista! Platform: Video, Print, Digital, Social, Experience Installation, ARG, Transmedia Storytelling Recognition: The Webby Awards 2011 - People's Voice Awards - Winner Best Street Marketing Campaign 2010 - LA Weekly One Show Interactive Finalist: DEXTER Game On SXSW Interactive Finalist: DEXTER ARG Kill Room 63rd Primetime Emmy Awards 2011: Dexter Game On Concept: A vigilante Serial Huntress uses social media to help unravel clues to a series of murders perpetrated by the Infinity Killer. The task of this project was to build excitement for the 5th season premiere of Showtime's acclaimed series DEXTER. Positioned to allow fans of the show interact and be a part of the game. Apealling to hardcore fans of the show and spiking with large scale events for general followers, the DEXTER premiere became Showtime's highest rated premiere to date.

Project Roles
Art Director
Company
Modernista
Skills
2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Copywriting, Design
Media
2D Animations, App Design, Apparel, Art, Augmented Reality, Brand Films, Commercials - Radio
Project Industries
Advertising, Augmented Reality, Entertainment, Gaming, Wine/Spirits, Technology
Showtime's Dexter Alternate Reality Game - ARG
Showtime's Dexter Alternate Reality Game - ARG
Showtime's Dexter Alternate Reality Game - ARG