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Levi's - Tickets For Houses
Levi's partnered with non-government organization "A Roof For My Country", to build four emergency shelter homes in one of Sao Paulo's poorest districts. In exchange, the first forty pioneers that joined received a ticket to the sold out Planeta Terra music festival. Levi's gave the incentive and the tools, the pioneers did the rest.
- Project Roles
- Copywriter
- Company
- Wieden+Kennedy
- Skills
- Copywriting, Documentary, Low Budget
- Media
- Events, Advertising, Documentaries
- Project Industries
- Music, Non-Profit, Retail, Entertainment
