Buscemi Brand Voice Strategy and Style Guide
Hyper-luxury footwear line Buscemi creeped through the back door of the fashion world in 2013 with a rare product that left sneaker heads jaw-dropped and madly covetous. Based in Los Angeles, inspired by New York street style, and ushered into existence by the hands of the finest European craftsman, the brand makes extreme high-end footwear and leather goods beloved by iconoclasts of taste, from Quincy Jones to Lauren Hutton and Kanye West.
The company needed a strong brand voice strategy to match its stunning imagery and outsize luxury products. Beginning with brand book copy, we created an elegantly arrogant lexicon that reflects the oxymoronic nature of the company—high fashion inspired by low culture.
A comprehensive style guide keeps the parameters of communication pointed and powerful, always highlighting the brand's conceptual tension between chic and street. The Buscemi brand voice strategy trickles down into a plethora of collaborations with the company, from ongoing email marketing and social content, to editorial features and eCommerce copy.
- Project Roles
- Copywriting, E-Commerce, Editorial, Fashion, Lifestyle, SEO
- Brand Guidelines, Branded Content, Editorial Writings, Poetry
- Project Industries
- Advertising, Fashion, Lifestyle, Luxury