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Diet Coke It's Mine
Diet Coke's IT'S MINE campaign - its biggest in nearly ten years - showed how far a Diet Coke lover is willing to go for a uniquely designed Diet Coke bottle.
The creative campaign included print, TV in-store, and social media. Two :30 spots aired exclusively during the 2016 Oscars.
- Project Roles
- Copywriter, Creative Director
- Company
- Diet Coke
- Skills
- Copywriting, Creative Direction
- Media
- Advertising
- Project Industries
- Beverage