We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.
1800 Tequila
This 360º campaign used Sopranos tough guy Michael Imperioli to insult, interrogate and savagely de-position Patron in various ways and mediums.
Sales of 1800 Silver increased by 41.6% after this launch.
- Project Roles
- Copywriter, Creative Director
- Company
- Young & Rubicam
- Skills
- Copywriting, Creative Direction, Social
- Media
- Commercials - Broadcast, Magazines, Social Media Copy
- Project Industries
- Wine/Spirits