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Joan Rivers vs Miss Piggy
In March 2014, QVC created a movie promotional partnership with The Muppets like no other.
We started a feud between Miss Piggy and Joan Rivers.
A true transmedia campaign, three key pieces of content were each released in a unique way to drive the storyline in pop culture media over a two week period.
- Project Roles
- Creative Director
- Company
- QVC
- Skills
- Comedy, Content, Copywriting
- Media
- Branded Content, Short Films, Social Media Content
- Project Industries
- Fashion, Retail
