We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.
Cetaphil
The word “own-able” gets thrown around a lot but this pitch-winning idea really nails it. From hashtags, to national TV, this concept added some much needed emotion to a very dermatological brand and was big enough to introduce the baby and men's line as well.
Cetaphil saw immediate, double-digit growth after the campaign launched.
- Project Roles
- Creative Director
- Company
- Young & Rubicam
- Skills
- Copywriting, Creative Direction
- Media
- Commercials - Broadcast, Social Media Content
- Project Industries
- Beauty, Packaged Goods