This was my first project for Chevrolet, what a honor working on the launching of this great car. I drew this one from the ground up, the client didn’t want a creative concept for the car and we didn’t have any material, so we had to work around it. The idea was to combine the car’s legacy with the pleasure of driving. We made a short film all shoot with a fist person perspective to show the driving experience and a 3 part documentary with Camaro collectors. With that, we put together a great brand content about the history of the car and the key elements of design and engine performance.
- Project Roles
- Art Director, Designer, UX/IA Designer
- Chevrolet Brazil
- Art Direction, Design, Digital
- Advertising, Branded Content
- Project Industries