Civic Coupe Vehicle Landing Page

The first full launch of the Honda site redesign. We wanted to introduce the user to Honda's vehicles via Aspiration, Education and Activation. Leveraging some of the thinking from the Fit Showroom Plus prototype we created a largely video based experience so users could see the vehicle move and react as they scrolled and linked through the site. We partnered with Saddington-Baynes and RPA to create CGI content to visually tell the hero and feature stories. The site was built within a responsive framework.