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Adidas Originals - Unite all Originals

360 campaign for adidas Originals. adidas showed the amazing things that happen when cultures, passions, and ideas collide when we: Unite All Originals. This global campaign called upon the world to join in and create new forms of originality.

Project Roles
Art Director
Sid Lee
Art Direction, Conceptual, Design, Digital, Print, TV, Film, Interactive, Social
Project Industries
Fashion, Lifestyle, Sports
Adidas Originals - Unite all Originals