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GE: Freshpedition ~ Integrated Campaign

The new GE French Door Refrigerator is so advanced, the only way we could prove it was by putting it to the ultimate test. So we sent Celebrity Chef Ben Sargent and a GE engineer on an epic journey. We filled the fridge along the way with the freshest food we could find, hooked it up to a generator and ventured over 2000 miles to a remote desert to surprise a homesick scientist with a home-cooked meal. Since the refrigerator wasn’t exactly designed for a rough-and-tumble cross-country adventure, we were a bit concerned at first. As it turns out, the fridge was one of the only things that went according to plan. When all was said and done, we had proven that GE truly believes in taking fresh food to the furthest reaches imaginable.

Project Roles
Creative Director
Creative Direction
GE: Freshpedition ~ Integrated Campaign