The Chicken & Rice Guys
The name conveys exactly what they offer and we wanted the branding to be just as straightforward. When James and I were approached to overhaul the branding, we decided it best to keep the graphic elements as bold, minimal, and graphic as possible. The design system utilizes a fixed centered layout and uniformed monospaced type. To balance this, “loose illustrative details” are overprinted in the brand yellow synonymous with their existing food trucks.
- Project Roles
- Art Director, Creative Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Art Direction, Creative Direction, Project Management, Strategy, Visual Development
- Bad Decisions When I'm Drunk, Brand Guidelines, Branded Content, Environmental Design, Visual Designs
- Project Industries