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The Chicken & Rice Guys

The name conveys exactly what they offer and we wanted the branding to be just as straightforward. When James and I were approached to overhaul the branding, we decided it best to keep the graphic elements as bold, minimal, and graphic as possible. The design system utilizes a fixed centered layout and uniformed monospaced type. To balance this, “loose illustrative details” are overprinted in the brand yellow synonymous with their existing food trucks.

Project Roles
Art Director, Creative Director, Designer
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Art Direction, Creative Direction, Project Management, Strategy, Visual Development
Media
Bad Decisions When I'm Drunk, Brand Guidelines, Branded Content, Environmental Design, Visual Designs
Project Industries
Restaurant
The Chicken & Rice Guys
The Chicken & Rice Guys
The Chicken & Rice Guys
The Chicken & Rice Guys
The Chicken & Rice Guys
The Chicken & Rice Guys
The Chicken & Rice Guys
The Chicken & Rice Guys
Collaborators