Forward Beauty

How do you take a brand of skincare products perceived as something you'd find in your mother's mother's medicine cabinet and make it into something cutting-edge and new?

Under the renewed tagline "Forward Beauty," we revamped the Artistry brand as sleek, scientific, and something beautiful to behold. The result was a global boost in product sales, and with the new brand ambassador, Hollywood starlet Teresa Palmer, as something even the most discriminating youth long to acquire.

Served as copywriter on this, the brand relaunch, taking it from brand standards development to final print and TVC work. (site password: youlookgreat)