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Meet The Benesmiths
To introduce Citi as the company known for its card benefits, we wanted to relaunch the benefits site through the voice of a fresh cast of characters, The Benesmiths. Each character corresponds to a card benefit, making the mundane memorable. Served as lead copywriter from concept to execution on this pitch. (site password: youlookgreat)
- Project Roles
- Copywriter
- Company
- Wunderman
- Skills
- Copywriting, Digital, E-Commerce, Humor, Language: English
- Media
- Branded Content, Microsites
- Project Industries
- Finance
