AT&T Brand Evolution

Working along side Forest Young, I helped lead design in an extensive exploration of the new brand visual system for AT&T in 2015 and 2016 at Interbrand in New York City. Working along side Forest Young, I helped lead design in an extensive exploration of the new brand visual system for AT&T in 2015 and 2016 at Interbrand in New York City. Along with a refined logo, work-mark and a simplified color palette, a visual system was set in place that could reflect AT&T’s smartest network, and would allow for flexibility across all old and new business offerings. The line was introduced as a formal element which best represented the smartest network, and could be utilized as a very simple device for story telling through out all communications.