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Lubriderm

Create brand awareness. Concept focused on a metaphor for dry skin and delivered an ICON that has stayed connected to the brand selling proposition and promise for decades. Today, it still remains voted to Adweek's most memorable campaigns.

Project Roles
Copywriter
Skills
Conceptual, Copywriting, Creative Direction
Media
Commercials - Broadcast, Magazines
Project Industries
Beauty, Packaged Goods
Lubriderm