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Watch Like a King

To activate Burger King's NCAA partnership we helped fans watch like a king anytime and anywhere. For six weeks, March Madness took over Burger King feeds and our lives. The campaign turned Burger King into an authentic participant in college basketball conversations and the most talked about brand partner for NCAA.

Project Roles
Creative Director
Skills
Copywriting
Media
Commercials - Video, Microsites, Social Media Content
Project Industries
Restaurant
Watch Like a King