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PINCH A PENNY

This concept centers around the idea that no one knows your pool and its needs better than the products themselves. Living every day in and around the pool, they are the primary advocates for Pinch A Penny’s expert service, premium products and proper maintenance. The cast of products stars in the executions for this concept. By turns they address pool quality, desired products and care, and give pool owners humorous insight to better understand their pools. Creative Director: Paul Prato Art Director: Kaleen Mayhew Copywriter: Cooper Cruz

Project Roles
Art Director
Company
PP+K
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Conceptual
Media
Advertising, Brand Guidelines, Branded Content, Commercials - Broadcast, Commercials - Video, GIFs
Project Industries
Advertising, Retail
PINCH A PENNY
PINCH A PENNY
PINCH A PENNY
PINCH A PENNY