Moto Dojo

Moto created campaign after campaign for new product lines but had few initiatives that drew attention to their existing products. Across the Moto portfolio, Moto Action was a much loved but decidedly unsung feature. To gain attention for Moto Action (gestures that allowed users to swipe, chop and talk to control their phones) we created Moto Dojo a playful series celebrating mastery of Actions by one very everyday hero.